Rover pricing

An AI customer engineer. A plan that fits your team.

Start on your website. Add voice, connect your tools, and help customers get work done inside your product.

14-day trial · 200 credits · No card required

Rover Starter

Help visitors find answers and complete their first task.

$40.83/month

$490 billed annually

1,000 credits each month

1 site · 3 editor seats

  • Answers grounded in your product knowledge
  • Actions in your website’s interface
  • Visitor-led journeys and onboarding
  • Your branding
  • Basic analytics and email support
Subscribe to Starter

Rover Growth

For growing teams

Qualify buyers, book calls, and guide returning customers.

$124.17/month

$1,490 billed annually

3,500 credits each month

3 sites · 5 editor seats

  • Everything in Starter
  • Voice conversations and narration
  • Proactive journeys and audience personalization
  • Context for returning visitors
  • Goals and funnels
  • MCP tools, APIs, and webhooks
  • Bring your own AI keys
Subscribe to Growth

Rover Pro

Run deeper customer workflows across your product and team.

$332.50/month

$3,990 billed annually

10,000 credits each month

10 sites · 15 editor seats

  • Everything in Growth
  • Authenticated customer workflows
  • Server code and Rover SDK
  • Experiments and analytics exports
  • Route and tool permissions
  • Priority technical support
Subscribe to Pro

Prices are in USD, before tax. Included credits refresh monthly, including on annual plans. Try Rover first.

Credits follow the work.

One credit covers $0.01 of AI inference or voice at the published usage rates. Credits are used when Rover runs AI or voice. Your website traffic alone does not set your bill.

Buy more credits when you need them. The minimum top-up is 2,500 credits for $25 of usage, plus a $2 service fee. Purchased credits do not expire. Automatic top-ups are off unless you enable them.

How credits and billing work

One account. Separate budgets.

Use Rover on its own or add it to your Retriever account. Manage both in one billing portal. Your Rover visitors use Rover’s credits.

Your team shares the larger editor allowance from your plans. Extra editors are $10 a month. AppSumo licenses keep their promised access and credits.

Looking for Retriever pricing?

Connect Rover to your business.

Your tools

Use your MCP tools, APIs, and webhooks for quotes, business data, and sales calls.

Explore your tools

Customer journeys

Define the steps, context, and goals that help a visitor become an active customer.

Explore customer journeys

Your team

Invite teammates to configure Rover and manage your sites together.

Explore your team

Need more sites or a custom deployment?

Talk with us about your rollout, integrations, and support needs.

Talk to us